Category: Creativity

Cat Links Creativity

Reflections on the process so far

Posted on amyswear

Kalle and I have been talking about our creative crossover for years and reflecting on both our similarities in style and our differences. Kalle’s been brought up in large multi-national machines whereas I’ve gravitated more toward small-to-midsize companies and startups. We both love exposure to new ideas. We both love ideation. And beyond those stages, we each relish different aspects of the creative problem solving process. I remember a long-ago conversation we had at a

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Cat Links Creativity

What is creativity?

Posted on amyswear

What is creativity? It’s a great question. Alas there isn’t a simple answer. The dictionary definition of creativity (and I’m doing a bit of summarising here) is the ability to use skill & imagination to produce new & unusual ideas. That’s technically fine. But so what? Are you truly any clearer on what creativity actually is from that definition? Maybe a little. In fairness though, I could throw loads of other definitions of creativity at

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Cat Links Creativity, Design Thinking

Space Matters – Surround Yourself with Creativity

Posted on amyswear

My life has always been full of creativity. It was encouraged and celebrated in my home. Of course I didn’t realise it at first, because it felt completely normal to me, but was highly unusual for my friends when they visited. My father’s paintings and pastel drawings adorned our walls. My mother’s hand woven rugs and mats covered every conceivable corner. Creativity was all around us and it sent a clear message. Creativity is important.

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